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  • Https://www.kingstonheritage.org.uk/khs-style-and-branding-guidelines

    Kingston Heritage Service Style and branding guidelines Royal Borough of Kingston Upon Thames | kingstonheritage.org.uk Introduction Who we are Mission Writing text Text materials and graphics Typography Labels Displays and positioning Logos Backgrounds Brand palette Printed materials Credits Crediting Images Reproductions Templates Social media Emails Preferred formats and terms Phraseology Grammar and punctuation Sign off procedures pg 1 pg 2 pg 3 pg 4 pg 8 pg 11 pg 14 pg 15 pg 16 pg 21 pg 22 pg 24 pg 25 pg 26 pg 27 pg 28 pg 29 pg 30 pg 31 pg 36 pg 39 pg 44 Contents signage marketing external communications exhibition design interpretation texts digital resources web text learning resources These branding guidelines provide information on the house style and tone for Kingston Heritage Service.... For more information, go to creativecase.org.uk KHS Style and branding guidelines | Introduction | pg 1 Guidelines purpose and how to use them Introduction We care for objects and records which have been entrusted to the care of the service, as defined in our Collections Development Policy We aim to make Kingston's objects and records available to all, providing meaningful engagement with the collections in the most accessible and inclusive way possible We offer a safe, fun and meaningful learning environment, for people of all ages, supporting people’s health and wellbeing, lifelong learning, skills development and creativity We create a ‘Sense of Place’ for residents, past, present and future.... Fractions presented as numbers shrink the font size too much Write how you would talk, so use hyphens for two word fractions, but ‘and a’ for others two-thirds, two and a half Hashtags When using hashtags (#) capitalise individual words #KingstonHeritageService this makes it easier to read Dates Use day-month-year – 24 October 2011 Don’t include Xth Xnd Xst on the day For date ranges use an en dash (see ‘En dashes’) without a space either side 1 August–22 August Avoid using the day.

    https://www.kingstonheritage.org.uk/downloads/file/1/khs-style-and-branding-guidelines