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  • Https://www.kingstonheritage.org.uk/khs-style-and-branding-guidelines

    There are some exceptions: Use miles for distances Use imperial for historical measurements (e.g. track gauges for trains, costume and textiles) Museum Use museum (lower case) if you have to The museum will close at 5pm today If possible, use we instead – it’s much friendlier We will be hosting a series of events to mark the occasion KHS Style and branding guidelines | Preferred formats and terms | pg 34 Wars First World War, not World War One or WWI Second World War, not World War Two or WWII If you really need to abbreviate then use WW1 or WW2 Wartime is all one word, and doesn’t need capitals unless it is are the start of a sentence Website Don’t use www. it should be written as kingstonheritage.org.uk When choosing a sans serif font for text that includes email or web references, check the @ sign prints correctly as some fonts squash the @ sign Time Use am and pm Use a colon to separate hours and minutes 10:30am Don’t put a space between the last number and am or pm 10am Use an en dash for a time range – see En dashes. 10:30am–5pm Vehicles Don’t refer to a vehicle as ‘she’, use the name of it Use ordinary text, not italics Names are not prefaced by ‘the’ For vehicles use just the name or nickname if it has one: Jack not Hunslet 0-4-OWT Powerpoint Use the KHS branded powerpoint background for presentations Prices For pounds and pence only use the pound sign £16 or £16.00 not £16.00p A whole pound £16 without the .00 is easier to read Use numbers when writing amounts of money £1.50 KHS Style and branding guidelines | Preferred formats and terms | pg 35 Phraseology - Disabilites The disabled or the handicappedDisabled people Handicap or disabilityImpairment Severely disabledRequires significant personal assistance Suffering from/afflicted by'Person with…’ or ‘living with...’... EpilepticA person who has epilepsy Mentally handicapped or mentally disabledA person with learning disabilities Mentally illLiving with a mental health issue Looked after bySupported and assisted by Disabled parkingParking for Blue Badge holders Generally using special needs when you can be specificState specific requirements Disabled toiletsAccessible toilets or inaccessible toilets KHS Style and branding guidelines | Phraseology | pg 36 Phraseology - Gender and sexuality LadiesWomen Boys and girlsChildren Chairman or chairwomanChair He / him or she / herAddress personally or use they / them Single parents or single mothersLone parents Gays or homosexualsGay people and lesbians Use Do not use Transgendered, transsexual or transvestiteTransgender Genetic, biological or birth genderAssigned sex Everyone identifies differently so if you are talking about someone you know, make sure to refer to them as they refer to themselves.

    https://www.kingstonheritage.org.uk/downloads/file/1/khs-style-and-branding-guidelines