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  • Https://www.kingstonheritage.org.uk/khs-style-and-branding-guidelines

    There are some exceptions: Use miles for distances Use imperial for historical measurements (e.g. track gauges for trains, costume and textiles) Museum Use museum (lower case) if you have to The museum will close at 5pm today If possible, use we instead – it’s much friendlier We will be hosting a series of events to mark the occasion KHS Style and branding guidelines | Preferred formats and terms | pg 34 Wars First World War, not World War One or WWI Second World War, not World War Two or WWII If you really need to abbreviate then use WW1 or WW2 Wartime is all one word, and doesn’t need capitals unless it is are the start of a sentence Website Don’t use www. it should be written as kingstonheritage.org.uk When choosing a sans serif font for text that includes email or web references, check the @ sign prints correctly as some fonts squash the @ sign Time Use am and pm Use a colon to separate hours and minutes 10:30am Don’t put a space between the last number and am or pm 10am Use an en dash for a time range – see En dashes. 10:30am–5pm Vehicles Don’t refer to a vehicle as ‘she’, use the name of it Use ordinary text, not italics Names are not prefaced by ‘the’ For vehicles use just the name or nickname if it has one: Jack not Hunslet 0-4-OWT Powerpoint Use the KHS branded powerpoint background for presentations Prices For pounds and pence only use the pound sign £16 or £16.00 not £16.00p A whole pound £16 without the .00 is easier to read Use numbers when writing amounts of money £1.50 KHS Style and branding guidelines | Preferred formats and terms | pg 35 Phraseology - Disabilites The disabled or the handicappedDisabled people Handicap or disabilityImpairment Severely disabledRequires significant personal assistance Suffering from/afflicted by'Person with…’ or ‘living with...’

    https://www.kingstonheritage.org.uk/downloads/file/1/khs-style-and-branding-guidelines