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  • Https://www.kingstonheritage.org.uk/khs-style-and-branding-guidelines

    Kingston Heritage Service Style and branding guidelines Royal Borough of Kingston Upon Thames | kingstonheritage.org.uk Introduction Who we are Mission Writing text Text materials and graphics Typography Labels Displays and positioning Logos Backgrounds Brand palette Printed materials Credits Crediting Images Reproductions Templates Social media Emails Preferred formats and terms Phraseology Grammar and punctuation Sign off procedures pg 1 pg 2 pg 3 pg 4 pg 8 pg 11 pg 14 pg 15 pg 16 pg 21 pg 22 pg 24 pg 25 pg 26 pg 27 pg 28 pg 29 pg 30 pg 31 pg 36 pg 39 pg 44 Contents signage marketing external communications exhibition design interpretation texts digital resources web text learning resources These branding guidelines provide information on the house style and tone for Kingston Heritage Service.... KHS Style and branding guidelines | Who we are | pg 2 What Kingston Heritage Service does and who we are Who we are About us The below text is to be used when describing the service, for shorter texts please limit to the first paragraph.... If you are writing text (as opposed to a list or table) write these out in full Abbreviations Key Stage 2 (KS2) circa (not c. – also see dates) for example (not eg) Apostrophes are used to show letters that have been missed out Apostrophes We didn’t [did not] have enough time They are also used for possession The Housekeeper’s keys could weigh up to 1 kg The BBC’s guidelines If you are using an apostrophe to indicate possession and the word ends in s, add an apostrophe at the end of the name It was James’ pen I borrowed the pen from James Apostrophes are not used for plurals Machines not machine’s ABCs not ABC’s They aren’t used for years or decades either The 1980s or 80s not 80’s People in their 50s not 50’s Below are some common gramatical mistakes that are easy to make but we seek to avoid.

    https://www.kingstonheritage.org.uk/downloads/file/1/khs-style-and-branding-guidelines
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